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Social media is not a connection tool only; it is a potent demand-generation mechanism. Social Selling for Demand Generation uses these channels to fo..

Customer journey mapping is another incredible weapon in the data-driven marketer’s arsenal. Mapping the entire process, starting from the first time ..

Unveiling customer insights Customer knowledge is the core of marketing efforts and activities. With the help of accurate and efficient instruments f..

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In this competitive business scenario, the way you interact with your customers decides your business revenues, marketing ROI and profitably. moLotus ..