Customer Engagement Driven by Data From Insights to Interactions

Organization SalesMark Global Pte. Ltd.

Location Asia, Singapore

Contact Person james Cube

Contact Number 65-+65 8247 720

Email [email protected]

Unveiling customer insights Customer knowledge is the core of marketing efforts and activities. With the help of accurate and efficient instruments for analysis, it is possible to determine the target audience of a company effectively. It also enables company officials to reach several customers at a time, thus making the communication meaningful. For example, behavioral analytics allows collecting data on how specific segments engage themselves with your brand and optimizing that to improve the level of engagement. 3. Personalization and Predictive Analytics Personalization is no longer something that clients can choose to have; it has become a necessity that they have to embrace. Using big data, businesses are able to transition from the process of basic targeting into hyper-targeting. Again, there is a need for applying predictive analytics here with the aim of identifying future behaviors given the past behaviors.